Client:     BagLady
	Type:       Create branding, graphic profile and packaging.
	Solution:   Branding and packaging. Then come up with
	            2-3 products and package them in suitable
	            way. These are simply lady like products in
	            different bags with slightly different design.
	
	Client:     Vincent St Paul’s, Australia.
	Type:       Create a sub-brand for their new kitsch secondhand
	            store targeted at 15-25.
	Solution:   RichRags is a play on the saying from rags to
	            riches, creating a sensation of feeling “rich in
	            rags”. Believing this will communicate with the
	            right sort of clientèle, I also created the logo to
	            be a mixture between a royal crown and the
	            name to point out the juxtapoz.
	
	Client:     BUD, Australia.
	Type:       Create season product brochure.
	Solution:   I picked a theme - permaculture, and wrote
	            articles, took pictures and explained how one
	            can adopt this sort of gardening in a smaller
	            scale. The idea on the product spread is to let
	            it “grow” out from the normal format of the
	            brochure. There’s also an additional piece to
	            it which is a box with earthworms - the ideal
	            start kit to your own compost.
	
	Client:     Street Machine, Australia.
	Type:       Create a periodical interest magazine about
	            the Rockabilly lifestyle/culture in Sydney.
	            Targeted at 18-45.
	Solution:   Go-go Get it! The name is basically a mix of the
	            name of “the Go-Getters” a famous rockabilly
	            band, ‘Go-Go’ as in the performance and to
	            go and actually get something physical as a
	            request to line up for a magazine, rather than
	            sitting online searching for things to experience
	            within the scene.					
	
		Client:		Headspace, Australia. 
		Type:		Create an awareness campaign for eating disorders.  
		Solution: 	I used famous art works and retouched them so that 
                    		they would fit today’s surreal beauty ideals. Straight 
                    		forward message that will open once eyes to how many 
                    		hours professionals spend on a photo before ending up 
                    		on a cover of a magazine.					
	
		Client:		EM Nordic, Sweden. 
		Type:		Create a selling X-mas campaign for their reseller, DLX Music 
        			in METRO, Stockholm.
       		Solution:   	Had a rather strict product catalogue-looking template to work
                    		from and it was a good exercise in how to change an existing ad
                   		into different formats with different contents. I was pleased 
                    		to hear they sold more of the averted items every week.
                    
                    
	
	Client:     Australian Post
	Type:       A sequence that shows communication.
	Solution:   The client wanted to encourage snail
	            mail in a day and age were we’re all just
	            communication online. The story is about
	            2 persons, separated by 2 oceans, in two
	            different countries for 2 years, only being able
	            to communicate via e-mail, MSN, Skype etc.
	            These conversations are here recorded and
	            presented in letter form.
	
	Client: 	Art Gallery of NSW, Australia. 
	Type: 		An exhibition poster for Herbert Spencer. 
	Solution: 	Made by hand with cut-and-paste techniques 
                	and then modified in Photoshop. The client 
                	wanted a poster that represented the feeling 
                	of the era in which the typographer lived, 
                	as well as the style of Spencers own work.
                    
	
	Client: 		Me 
	Type: 			Map my life, from the very beginning with focus 
    				on mile stones in my creative career.  
	Solution: 		A playful road map with signs linked to different 
    				stages and different categories of my life, both 
                    		private-, education- and work-wise.
                    
	
	Client:     Unchained
	Type:       Create logotype profile for bike hiring company.
	
	Client:     Blinkers
	Type:       Create logotype for Horse Racing awareness campaign.
   
	
	Client:     RichRags
	Type:       Create logotype for Vincent de St:Pauls 2nd Hand store concept.
   
	
	Client:     Nothing Sticks to Water
	Type:       Create logotype for Recycled Water awareness campaign.
   
	
	Client:     Street Machine
	Type:       Create logotype the life style magazine 'Gogo Get it'.
   
	
	Client:     Alby Baseball, Sweden
	Type:       Re-create logotype for Alby Baseball.
   
	
						Stockholm
                                                Wednesday 3rd February, 2010
                                                
                                                
Hi there,


NEWS!!
My current project is ending 27th February which means I'm free after 
that to do whatever you want me to do.

I have a Bachelor of Communication and Design from Swinburne University,
studied in Sydney for two years via Billy Blue Collage of Design;
www.billyblue.com.au/

Download my CV in .pdf format here!

Talk soon!

        
        Lina Bengtsson
        
        lina@gossaslina.com
        +46 737 16 81 40
          
	
    
email: 		lina@gossaslina.com
mobile:		+46 737 16 81 40