Type: Create branding, graphic profile and packaging.
Solution: Branding and packaging. Then come up with
2-3 products and package them in suitable
way. These are simply lady like products in
different bags with slightly different design.
Client: Vincent St Paul’s, Australia.
Type: Create a sub-brand for their new kitsch secondhand
store targeted at 15-25.
Solution: RichRags is a play on the saying from rags to
riches, creating a sensation of feeling “rich in
rags”. Believing this will communicate with the
right sort of clientèle, I also created the logo to
be a mixture between a royal crown and the
name to point out the juxtapoz.
Client: BUD, Australia.
Type: Create season product brochure.
Solution: I picked a theme - permaculture, and wrote
articles, took pictures and explained how one
can adopt this sort of gardening in a smaller
scale. The idea on the product spread is to let
it “grow” out from the normal format of the
brochure. There’s also an additional piece to
it which is a box with earthworms - the ideal
start kit to your own compost.
Client: Street Machine, Australia.
Type: Create a periodical interest magazine about
the Rockabilly lifestyle/culture in Sydney.
Targeted at 18-45.
Solution: Go-go Get it! The name is basically a mix of the
name of “the Go-Getters” a famous rockabilly
band, ‘Go-Go’ as in the performance and to
go and actually get something physical as a
request to line up for a magazine, rather than
sitting online searching for things to experience
within the scene.
Client: Headspace, Australia.
Type: Create an awareness campaign for eating disorders.
Solution: I used famous art works and retouched them so that
they would fit today’s surreal beauty ideals. Straight
forward message that will open once eyes to how many
hours professionals spend on a photo before ending up
on a cover of a magazine.
Client: EM Nordic, Sweden.
Type: Create a selling X-mas campaign for their reseller, DLX Music
in METRO, Stockholm.
Solution: Had a rather strict product catalogue-looking template to work
from and it was a good exercise in how to change an existing ad
into different formats with different contents. I was pleased
to hear they sold more of the averted items every week.
Client: Australian Post
Type: A sequence that shows communication.
Solution: The client wanted to encourage snail
mail in a day and age were we’re all just
communication online. The story is about
2 persons, separated by 2 oceans, in two
different countries for 2 years, only being able
to communicate via e-mail, MSN, Skype etc.
These conversations are here recorded and
presented in letter form.
Client: Art Gallery of NSW, Australia.
Type: An exhibition poster for Herbert Spencer.
Solution: Made by hand with cut-and-paste techniques
and then modified in Photoshop. The client
wanted a poster that represented the feeling
of the era in which the typographer lived,
as well as the style of Spencers own work.
Type: Map my life, from the very beginning with focus
on mile stones in my creative career.
Solution: A playful road map with signs linked to different
stages and different categories of my life, both
private-, education- and work-wise.
Type: Create logotype profile for bike hiring company.
Type: Create logotype for Horse Racing awareness campaign.
Type: Create logotype for Vincent de St:Pauls 2nd Hand store concept.
Client: Nothing Sticks to Water
Type: Create logotype for Recycled Water awareness campaign.
Client: Street Machine
Type: Create logotype the life style magazine 'Gogo Get it'.
Client: Alby Baseball, Sweden
Type: Re-create logotype for Alby Baseball.
Wednesday 3rd February, 2010
My current project is ending 27th February which means I'm free after
that to do whatever you want me to do.
I have a Bachelor of Communication and Design from Swinburne University,
studied in Sydney for two years via Billy Blue Collage of Design;
Download my CV in .pdf format here!
+46 737 16 81 40